You have a very interesting store! As I understood your store specializes on custom and handmade products. The first thing you should start with is extending your site structure. It will help you cover your potential audience more efficient. For example, let’s take your wooden toys category. You have only one category and no subcategories here. Here is the screenshot of possible keywords, that you can use- http://my.jetscreenshot.com/1321/20151104-1uza-68kb. So, as you can see there is a great variety of possible subcategories of wooden toys (wooden cars, wooden trains, wooden boxes, etc.). You can create all possible subcategories for each type and optimize them with meta data, h1-h3 tags, content.
Here is an example of metadata for wooden train toys
Title: Wooden toy – Trains at Howiwonder.co.uk
Description: Wooden toy train sets for children – Howiwonder.co.uk store is working for you. Phone: +44 (0)7772 126969!
H1: Wooden Toy Trains
Check all possible keywords for all your categories (books, clothing, etc.) and create additional pages for all those keyword groups. You can collect keywords via Google Keyword Planner - (http://adwords.google.com/keywordpnner (free of charge service) or Semrush - http://www.semrush.com/ (paid service).
Now let’s talk a bit about technical issues on your site. I noticed that a lot of pages (almost all the product pages) don’t have any H1 tag. I can suggest adding H1 tag to the name of the product http://my.jetscreenshot.com/1321/20151104-hagp-98kb.
Also <link rel="canonical" > tag on the paginate pages is leading to the page itself. All pagination pages should show Google that they are the subpages for the main one of that category. For example, for this page http://www.howiwonder.co.uk/collections/from-20-30?page=2 you have such tag - <link rel="canonical" href="http://www.howiwonder.co.uk/collections/from-20-30?page=2">;. You should fix it to the following one <link rel="canonical" href="http://www.howiwonder.co.uk/collections/from-20-30">;
I hope my tips were helpful!
You have a very specific niche website. You are saying that there were tonnes of sales of such products. Do you have any analytics of that shop? Such niche can be promoted not only via SEO. If talking about SEO it would be perfect to analyze the competitors shops, and look what categories, keywords they are ranking for. If you don’t want to do this by yourself, there are such services as Similarweb.com and Semrush – they both are paid services, but they help pretty much with competitors analyzing. So if talking about other types of getting traffic to your website I need to understand what traffic did that store get to make 9000 sales. Possibly you should try Facebook ads, media ads, video ads etc.
As for the technical part of your website I can give you some tips:
-I could hardly find your Contact page. Maybe you should show the user this page more effective (as a main menu page). This will give your website more credibility and besides you will be able to use rich snippets to make your website look more attractive in search results. So indicate as many types of contacts as possible (skype, email, address, google maps). It should be done according to the Schema.org rules. You can check and validate this structured data here https://developers.google.com/structured-data/testing-tool/
- You have a duplicate page of the main page - http://prettypicturegifts.com/index.php. I recommend you setting 301 redirect from http://prettypicturegifts.com/index.php to http://prettypicturegifts.com/. This will solve the problem.
Hope my answer will help you to find the way to start. Good luck with your store!
The competition I mentioned is myself on etsy. I have over 9000 sales there and set up a website to sell on my own (outside of Etsy). My goal was to creat my own website to take the place of my Etsy shop. I also do promotions and can keep track of where the hits are coming from in addition to my most popular items.
We've optimized www.thesmoothshop.com and we've seen competition along the way. Some of our tips might help you optimized your store. I believe targeting local search is much better that targeting a general keyword phrase on your store.
I think you need to optimized your meta information. They call this onsite optimization. Make sure that your title and descriptions for meta information are optimized properly. Search engine will based their query on this matter.
Hi, Cheyne, Khrystyna and Jeff!
Guys, I see that your stores are newly launched. In order not to repeat my own words, let me recommend you to watch this webinar recording (we held it specifically for Shopify owners) https://www.youtube.com/watch?v=D3Y_FAkfYi8&feature=youtu.be
Also, it is very conveniently to go through this checklist and find out what SEO works that should be done on your stores https://www.promodo.com/blog/ecommerce-seo-checklist-how-to-survive-in-ecommerce-seo-maze/
If you will have any questions left, please let me know