Re: Check your Shopify store for the most common S... - Page 94

Joe_Nieto · ‎11-25-2015

Thanks for doing this. What advice would you give my site. http://www.thecommemorativeproject.com/

Lena_R · ‎11-25-2015

Hey, Devon!

You have done a lot of good work with your website, congratulations! I see that your store is pretty popular.

I think the most interesting advice for you will be the following. You have JavaScript which works with collection tags http://my.jetscreenshot.com/1321/20151123-dx2t-55kb. That script creates a list of tag URLs for each product filters http://my.jetscreenshot.com/1321/20151123-cyux-62kb.jpg. All these pages are closed from indexing in robots metadata. You can broaden your semantic core optimizing a bit those tag pages and opening them for indexing. Don’t open for index all of them at once, do it step-by-step. Here is an example: http://www.bikiniluxe.com/collections/agua-bendita-swimwear/beaded/ with tag “beaded swimwear”. You should optimize Title, Description and H1, write 50-100 words text using that keyword, and your website will rank better for it.

Title: Beaded swimwear - Bikini Luxe™

Description: Best beaded swimwear store at Bikini Luxe, if you have any questions – call us: (786) 309-7575!

H1: Beaded Swimwear

So after you optimize such tag pages, open them for Google Bots. There are tons of such keywords which will broaden your semantic core.

Also try to broaden your sematic core through the whole website. For example this page http://www.bikiniluxe.com/collections/dresses/ is optimized only for one keyword “dresses”. Only for “Dresses” there are 250 000 potential keywords that you can use through your website: http://my.jetscreenshot.com/1321/20151123-cekl-59kb. Do the same thing as with tag pages. You can use Google Keyword Planner (http://adwords.google.com/keywordpnner) or Semrush - http://www.semrush.com/ (it is paid service) for such keyword research.

Here are some pieces of technical advice:

There are page duplicates:
- http://www.bikiniluxe.com/collections/dresses/
- http://www.bikiniluxe.com/collections/dresses

It is recommended to set up 301 redirect for such pages to the one type with or without ‘/’ at the end of URL

Another duplicate is http://www.bikiniluxe.com/index.php. Similarly, set up 301 redirect to the http://www.bikiniluxe.com/ page.
There is a huge amount of broken links, it is critically important to fix that issue. Here is a small part of the list of 404 pages.

http://www.bikiniluxe.com/collections//halter-string-bikini

http://www.bikiniluxe.com/collections//lace-cover-up

http://www.bikiniluxe.com/collections//ruffle-bikini-top

http://www.bikiniluxe.com/collections//lizzie-rovsek-sun-kitten

http://www.bikiniluxe.com/collections//loungerwear-tunic

http://www.bikiniluxe.com/collections//leopard-bikini

http://www.bikiniluxe.com/collections//ruffle-bikini

http://www.bikiniluxe.com/collections//sequin-cover-up

http://www.bikiniluxe.com/collections//sparkly-beach-dress

http://www.bikiniluxe.com/collections//sun-kitten

http://www.bikiniluxe.com/collections//snake-bikini

http://www.bikiniluxe.com/collections//side-ties-bikini

http://www.bikiniluxe.com/collections//lizzie-rovsek

http://www.bikiniluxe.com/collections//sun-kitten-swim

http://www.bikiniluxe.com/collections//white-dress

http://www.bikiniluxe.com/collections//sun-kitten-swimwear

http://www.bikiniluxe.com/collections//lace-dress

http://www.bikiniluxe.com/collections//womens-lace-cover-up

http://www.bikiniluxe.com/collections//sun-kitten-angel-baby-cover-up

http://www.bikiniluxe.com/collections//ruffle-bikini-set

http://www.bikiniluxe.com/collections//red-bikini-set

http://www.bikiniluxe.com/collections//tiny-bikini

http://www.bikiniluxe.com/collections//swim-ruffle-bikini-top

http://www.bikiniluxe.com/collections//scalloped-edge-dress

http://www.bikiniluxe.com/collections//summer-dress

http://www.bikiniluxe.com/collections//sarong

http://www.bikiniluxe.com/collections//red-surf-shorts

http://www.bikiniluxe.com/collections//resort-wear

http://www.bikiniluxe.com/collections//ments-swim-shorts

http://www.bikiniluxe.com/collections//plaid-swimwear

http://www.bikiniluxe.com/collections//sauvage-bikini

http://www.bikiniluxe.com/collections//sauvage-indian-summer

http://www.bikiniluxe.com/collections//plaid-swimsuit

http://www.bikiniluxe.com/collections//sauvage-dress

http://www.bikiniluxe.com/collections//sauvage-cover-up

http://www.bikiniluxe.com/collections//sauvage-sobe-lime-swimmer

http://www.bikiniluxe.com/collections//sauvage-mens

http://www.bikiniluxe.com/collections//metal

http://www.bikiniluxe.com/collections//paisley

http://www.bikiniluxe.com/collections//sauvage-one-piece

http://www.bikiniluxe.com/collections//sauvage-silk-tunic

http://www.bikiniluxe.com/collections//swim-shorts

http://www.bikiniluxe.com/collections//sauvage-swim-shorts

http://www.bikiniluxe.com/collections//sauvage-mens-swimwear

http://www.bikiniluxe.com/collections//mens-shorts

http://www.bikiniluxe.com/collections//mens-sauvage-swimwear

http://www.bikiniluxe.com/collections//mens-swimwear-briefs

http://www.bikiniluxe.com/collections//sauvage-swim

http://www.bikiniluxe.com/collections//pompeii-one-piece

http://www.bikiniluxe.com/collections//mens-swimtrunks

Also there are a lot of 301 redirects. Some links are leading to the non-existing page and then 301 redirect happens, which leads to the normal page. It is recommended that all links lead directly to the normal pages, without any redirects. Here is a small part of URLs where 301 redirect is done

Also you can follow the w3validator recommendations about website code troubles. Here are a few links with different problems:
- https://validator.w3.org/nu/?doc=http%3A%2F%2Fwww.bikiniluxe.com%2Fcollections%2Fclothing%2Fproducts...
- https://validator.w3.org/nu/?doc=http%3A%2F%2Fwww.bikiniluxe.com%2Fcollections%2Fmichi

Hope my advices will help you improve your website performance!

Regards, Lena

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com

Lena_R · ‎11-25-2015

Hi, Sarah!

I looked through your website and here is what I can say:

The first thing that I can recommend you to pay attention to is troubles with H headings. There are some pages where h1 is mentioned less than one time like here:

and more than once, like in these cases:

Each page should contain only one H1 tag, not more nor less – this is the main header of the page. Also H1 should be placed as close to the top of the page as it is possible.

Also, there are some troubles with other H tags. http://my.jetscreenshot.com/1321/20151123-mffl-62kb.jpg They are your main page headers. Header should be informative and tell user what information they will receive in the following block of content.
- there are empty h4 tags (delete them or add informative headers);
- h2 tag is used as text, not as header;
- h4 tags are used as links – as I said before (they should be used as a plain text)
Also there are a lot of duplicate titles and descriptions – they should be unique for each page. Here is an example with duplicate titles for http://www.unikitout.com/collections/bedroom:

http://www.unikitout.com/collections/bedroom/luxury-items?page=2

http://www.unikitout.com/collections/bedroom/luxury-items

http://www.unikitout.com/collections/bedroom?page=3

http://www.unikitout.com/collections/bedroom/packs

http://www.unikitout.com/collections/bedroom/luxury-items?page=1

http://www.unikitout.com/collections/bedroom/single-items

http://www.unikitout.com/collections/bedroom/double

http://www.unikitout.com/collections/bedroom?page=1

http://www.unikitout.com/collections/bedroom/3-4-bed-items

http://www.unikitout.com/collections/bedroom/funky-colours

http://www.unikitout.com/collections/bedroom?page=4

http://www.unikitout.com/collections/bedroom/single

http://www.unikitout.com/collections/bedroom?page=2

and here is an example with duplicate descriptions for http://www.unikitout.com/collections/spectrum-housing-group:

http://www.unikitout.com/collections/spectrum-housing-group/luxury-items

http://www.unikitout.com/collections/spectrum-housing-group/packs

http://www.unikitout.com/collections/spectrum-housing-group/double

http://www.unikitout.com/collections/spectrum-housing-group/3-4-bed-items

http://www.unikitout.com/collections/spectrum-housing-group/funky-colours

The next thing I’d to talk about is structured data. There is no structured data installed on your store pages. I can recommend you to implement them according to shema.org rules for product pages, contact pages and breadcrumbs. You can check and validate all implemented structured data here https://developers.google.com/structured-data/testing-tool/.

Hope that helps

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com

Katherine_Ginma · ‎11-25-2015

Hi Lena

I posted for assistance from you over 2 months ago. I would really love some insight on our store. Hoping you can assist really soon.

www.seacircuscollections.com

thanks Kathie and Yolanda

Lena_R · ‎11-25-2015

Hello, Kai!

You have an interesting website within a specific niche. I see that your site is quite new and not shown properly in the search results. That is why, in the first place, I would recommend you working properly on your site’s semantic core. For example, here is one of your competitors’ number of keywords they are ranked for: http://my.jetscreenshot.com/1321/20151123-oszp-26kb.jpg. So you should do a lot of keyword researching and website optimization. The basics steps a newly launched site should gone through I have described in my infographics which I created based on my experience with Shopify sites, you can check it here: https://www.promodo.com/blog/ecommerce-seo-checklist-how-to-survive-in-ecommerce-seo-maze. As to the keyword research, in brief, you should collect all the keywords that are matching your business, classify them into groups and optimize category, subcategory and product pages.

Among other critical issues I have found on your site – I have not noticed a Google Analytics tracking installed on your site, it is a super-useful, so set it up. Also, I see that your site speed on mobiles could be better. And finally, getting back to the content part – I would advise improving your blog posts – they are too short and not optimized from SEO point.

I also recommend beginners watching this video https://www.youtube.com/watch?v=D3Y_FAkfYi8, it might help you get the basic knowledge. If you have questions, please let me know

Regards, Lena

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com

Devon2 · ‎11-26-2015

Fantastic response Lena. impressive, your knowledge of SEO is fantastic! =)

Visit our Luxury Bikini and Women's Fashion Website, Featuring many highly sought after and limited edition pieces from around the world! http://www.bikiniluxe.com

Lena_R · ‎11-26-2015

Hi Devon!

My pleasure) Really happy to hear that. If you don't mind helping me, you can leave feedback on my company's Shopify expert page.. I may send you the request.

Regards, Lena

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com

Louise_Claridge · ‎11-26-2015

Hi Lena,

Can you check my site too please. No sales yet! :(

http://www.belleboutiquebags.co.uk

Joe_Nieto · ‎11-27-2015

I think my link was broken but would you mind giving me feedback on my store. http://www.thecommemorativeproject.com/

Thanks for doing this again.

Ewa_Shephard · ‎11-27-2015

Hi

We have just launched our new website and are having trouble with people still reaching the 'shop is not open' and warning of security settings. I also need to review our SEO and wonder if you could tke a look at the site and make recommendations?

www.beersbypost.com

Many thanks

Ewa

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