Yep, this thread is still alive and you can get you a free mini-audit.
So, let’s start. Your website has the same problem with trash and useless pages in Google index as the website I’ve checked before.
As you can see, there is a pretty large amount of such pages indexed by Google. You need to do the following:
“You should close all trash pages, if only they don’t attract the traffic (check this in your Google Analytics), with the help of <meta name="robots" content="noindex, nofollow"> in the code of the page. Also add the following lines to the robots.txt file:
I’ve noticed that you have filter pages by color and types. But you didn’t optimize those pages for keywords. If you do some keyword research you will find a lot of new potential keywords which you can use on your website to get higher rankings.
For example page with blue tunics http://lnbf.ca/collections/tops/blue+tunic – it the filter page of the second level – you filtered it by type and, on top of that, by color. Currently, the page is not being ranked for this keyword — blue tunic, but if you optimize this page (Title, Meta Description, H1, and maybe 1 paragraph of the text), it may rank well for this keyword “blue tunic”. These are current meta data for this page:
Title: Tops – tagged "blue, Tunic" – LNBF - Leave Nothing But Footprints
Description: Eco-friendly, body-flattering tops made with thermo-regulating bamboo.
Try to write readable meta data and add commercial tails such as buy, sale, online, store.
You can use the following data:
Title: Buy blue tunics online in our store Lnbf.ca
Description: If you are looking for nice blue tunic, you can find it here, purchase blue tunic in our store today!
It’s just an example, you can use your meta data, of course, I’m just trying to show the pattern.
Also I’ve found a lot of broken links on the website, try to fix them or remove.
Here is the full list of 404 pages:
Hope these points will help you improve your rankings and let me know if you have any specific questions.
I’ve looked through your website and have some thoughts about it.
Firstly, you should improve the semantic core. For example, there is a category Sleeping Bags. You missed a lot of keywords for this category. I’ve spent some time and collected small semantic core for this category - http://my.jetscreenshot.com/1321/20160406-v7t4-83kb.jpg
As you can see, there is a list of keywords, which you can use for main category optimization and list of 5 additional subcategories of filter pages where you can use more keywords as well. You should optimize with these keyword content in Title, Meta Description, H1 as well as pages texts. Make sure, that your texts are unique for each page and of high quality. If you do this, you will start being ranked for keywords in the search results.
The same thing, as I showed you, you should do for all categories on your website. To find right keywords, use Google Keyword Planner Tool https://adwords.google.com/KeywordPlanner or a host of other keyword research tools.
I would recommend you adding more products to the website if you want to rank well. The wider range of products you have, the more pages your site contains. If those pages are optimized properly, you are talking more chances to being presented well in the search results and receive traffic.
Your product pages have a lot of reviews, but you are not making the most of them. The thing is that the pages code is not optimized for rich snippets. Rich snippets allow you to show ratings right in the search results. A very useful think. Follow the steps written in the Schema.org rules for Aggregate Rating (https://schema.org/AggregateRating) to implement this useful feature. Similarly, you can add breadcrumbs (https://schema.org/BreadcrumbList) to your site, which brings SEO benefits and improves user experience.
Try to implement this and let me if you have other questions
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