I enabled Google Analytics by completing Step 3 shown in this tutorial: https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
I did not adjust my theme.liquid by adding the global site tag. Do I need to do so?
I now want to use Google Ads conversion tracking, I was reading the following article: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/tracking-adwords-conversion.... In this tutorial it is mentioned to add the global site tag to theme.liquid.
My question now is. Do I really need to use this globale site tag or is it not needed anymore since I already pasted "UA-xxxxxxxx-x" to the form of Google Analytics (Online store > Preferences).
Thank you already in advance and looking forward for your support!
Try Google tag manager.