Over the past few days I've lost consistency with the shopify pixel. I am on the standard shopify setup that posted fires to facebook and google analytics. Been doing this for months. However, the past couples days have had a worrying trend where FB AND GA are not receiving all the data.
Interestingly, they're receiving an accurate amount of checkout/Add-to-cart fires, BUT the actual purchase fire is really off. See below.
Highlighted in red are problematic areas. For whatever reason, Shopify has taken a dump on posting purchases while posting ATCs/Checkouts correctly.
Anybody seen this before? What to do about it? Called up Shopify tech support and they said they don't see anything off.
No changes have been made to the site during this period. Just seems like a pure glitch.