Conversion Rate Industry Benchmarks

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New Member
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I know there are many variables here to consider, but at a very high across-the-sector-board, are there any industry average conversion rates for the below channels?

I'm building a business plan and financial model and want to be able to understand what goals I should be looking for.

Any ideas?


• Display ads -  
• Retargeted ads - 
• Influencer – 
• Paid Content – 
• Social - 
• Display - 
• PPC -

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Tourist
67 0 1

Hey Josh,

At Compass we've done some research on this. We looked at Overall Conversion Rate, and then looked at the channels: 

  • Organic
  • Direct
  • Google Ads
  • Facebook Ads
  • Emails

We also looked at average stores Conversion Rates and compared them with the top performers: http://blog.compass.co/ecommerce-conversion-rates-benchmarks-2016/

Hope you like it. 

Ramon Bez
Content Marketing & Growth at Compass
The #1 Reporting App in Shopify
https://apps.shopify.com/compass

Ramon Bez Content Marketing & Growth at Compass.co Compass The #1 Reporting App in Shopify https://apps.shopify.com/compass
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Highlighted
Tourist
67 0 1

Hey Josh,

At Compass we've done some research on this. We looked at Overall Conversion Rate, and then looked at the channels: 

  • Organic
  • Direct
  • Google Ads
  • Facebook Ads
  • Emails

We also looked at average stores Conversion Rates and compared them with the top performers: http://blog.compass.co/ecommerce-conversion-rates-benchmarks-2016/

Hope you like it. 

Ramon Bez
Content Marketing & Growth at Compass
The #1 Reporting App in Shopify
https://apps.shopify.com/compass

Ramon Bez Content Marketing & Growth at Compass.co Compass The #1 Reporting App in Shopify https://apps.shopify.com/compass
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New Member
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Fantastic...! Thank you Ramon!

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Hi Josh,

I wouldn't go with any industry benchmarks rather than I would work to get best CTR on my own. Becuase each industry has different targated users. So I would suggest you to generate good content on your website and promote it to your targeted customers. It will help you to get best CTR and conversions.

If you need any help then let me know. I'll be more than happy to help you.

Cheers,

Vishal

I am a Digital Marketing, Ecommerce & Website Consultant who has a track record of coming up with performance driven & audience winning strategies that increase ROI.
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