I would like to ask if I am doing my fb ads wrong. So far in a span of 10 days, I've gotten only 6 orders. That is kinda low right? All of these customers were converted through the conversion ad I used on fb. The other ads I used were button clicks and website clicks.
I also used shopify's campaign to retarget the audience as well. After doing all these, I've only gotten customers as mentioned above. I really appreciate if someone can guide me on this.
Ivy here from Shopify.
You mentioned you have had 6 sales in the past 10 days - Are these your first 10 days since launching? To assess how good the performance of your current marketing strategies are, your store's conversion rate percentage is the best indicator of this. You can view this by going to your analytics on your store's admin, and from here selecting a date range (past 30 days for example). What percentage is your store's conversion rate at the moment?
The key to having a healthy conversion rate (ideally 2.5% +) is having a very tailored, effective marketing plan. We have this helpful guide to get you off to great start with this. A piece of advice I'd also give you is to figure out EXACTLY who it is that you think your ideal target customer is; who are they? what age are they? Why would these products appeal to them & how are they currently going looking for these products? This podcast, 'Using Customer Profiles as a Filter for Making Better Business Decisions — Podcasts' gives you a brilliant example of how to approach this.
I think you consider about changing your marketing solution. For example, just from REAL my experience. Around 4-5 months ago, I used Fb ads and IG ads for my business. BUTTT, I have been stress with my sales performance cause I didnt have any traffic, views, and sales after wasting lots of money for running ads. NO TRAFFIC NO SALE. So I decided to turn my marketing plan into affiliate marketing. You can easily find an affiliate marketing app on Shopify app store. At the moment, I am using UpPromote: Affiliate Marketing, cause it offer FREE PLAN with various features. And it was suitable with my budget after I wasted so much money for running fb ads.
With affiliate marketing, I would recruit my qualified affiliates, and then they would promote my products through their network, or their social media channels. To find qualified affiliates, here is my tip, I list all my offer through this Marketplace. The more information you provide, the more ability that affiliate can reach you. The affiliates will be paid commission as long as they bring any referral orders for you. You can pay commission per sales, per product unit, it up to you. So, you don't need to invest any high cost for marketing plan but you still promote your products. No risk because you do not waste money for any marketing plan with no or low result. And now, finally, I am happy when I have positive results, the sales comes everyday. Not much because I just start. I think if I send more time for this campaign, the sales will be improved greatly. I hope my recommendation is suitable with your issue! Good luck!