I would like to ask if I am doing my fb ads wrong. So far in a span of 10 days, I've gotten only 6 orders. That is kinda low right? All of these customers were converted through the conversion ad I used on fb. The other ads I used were button clicks and website clicks.
I also used shopify's campaign to retarget the audience as well. After doing all these, I've only gotten customers as mentioned above. I really appreciate if someone can guide me on this.
Ivy here from Shopify.
You mentioned you have had 6 sales in the past 10 days - Are these your first 10 days since launching? To assess how good the performance of your current marketing strategies are, your store's conversion rate percentage is the best indicator of this. You can view this by going to your analytics on your store's admin, and from here selecting a date range (past 30 days for example). What percentage is your store's conversion rate at the moment?
The key to having a healthy conversion rate (ideally 2.5% +) is having a very tailored, effective marketing plan. We have this helpful guide to get you off to great start with this. A piece of advice I'd also give you is to figure out EXACTLY who it is that you think your ideal target customer is; who are they? what age are they? Why would these products appeal to them & how are they currently going looking for these products? This podcast, 'Using Customer Profiles as a Filter for Making Better Business Decisions — Podcasts' gives you a brilliant example of how to approach this.