Conversion Rates, does this look right?

Highlighted
New Member
9 0 0

Hi all,

We have been online now for almost 1 year and I can safely say that things are going well. But yesterday I decided to look at our conversion rates more closely and I notice we are hoovering around the 1 % mark. Here is yesterdays rates:

Added to Cart

6.22%

153 customers

Reached Checkout

4.60%

113 customers

Purchased

1.10%

27 customers

Does this seem very low to anyone? We seem to be getting alot og people to the checkout, but we are losing a lot there.

Any advice or thoughts?

Thanks.

0 Likes
Highlighted
Shopify Staff (Retired)
Shopify Staff (Retired)
78 0 7

Hi Lee,

Cian here from Shopify. Thanks for getting in touch!

When it comes to conversion rates, the only correct answer is - it depends! Be that as it may, 2% is pretty well cited as a benchmark conversion number.

However, saying that this is not a steadfast number. Keep in mind that other factors such as the industry and product range play a part in determining the conversion rate. For example, expensive products will typically have a much lower conversion rate.

In recent months there have been some quality Shopify Blog Posts in the area of Conversion Rate Optimization. You can check out a sample of these blog posts below:

- 4 Checkout Conversion Killers That Drive Your Buyers Away: https://www.shopify.com/blog/51360261-4-checkout-conversion-killers-that-drive-your-buyers-away

- 7 Inspiring Ecommerce Call to Action Examples and Why They Work: https://www.shopify.com/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-wor...

- 6 Bulletproof Ways to Improve Conversions on Your Product Page: https://www.shopify.com/blog/53641349-6-bulletproof-ways-to-improve-conversions-on-your-product-page

Hope that helps.

All the best!

Cian

0 Likes
Highlighted
New Member
6 0 0

Hi Lee,

I don't think there is anything majorly wrong with stats...

...but...

there is an argument that the biggest fall off is of course from checkout to order success.

I would also check that these stats ring true on other weeks too...as stats from different days, weeks and months can vary a lot.

Get the stats from a 7 or 14 day period, this is good practice.

If you still have a major drop off on from checkout to order success, then definately optimizing your checkout page is some "low hanging fruit" for you.

What Cian has mentioned above is some great stuff to try for sure (especially this one in my opinion https://www.shopify.com/blog/53641349-6-bulletproof-ways-to-improve-conversions-on-your-product-page)

Oh...and last thing I would suggest is just make ONE change at a time and a/b that one change against the current control, then you know what is working or not for you.

Best of luck! Looks to me like you are already doing a great job, congrats :)

Carl.

eCommerce & Digital Marketing Manager @ major UK Bathroom retailer...just here to help :)
0 Likes
Highlighted
New Member
6 0 0

Hi Lee,

I just wrote like an essay but I think my browser crashed and it didn't post it!

I'm gunna shorten it down for both are sakes :)

1 - you are alreday doing a decent job!

2 - your lowest hanging fruit is probably your checkout page BUT look at the stats from either 7 or 14 days first to confirm, and keep in mind different weeks and months can give you very different data.

3 - what Cian has posted is awesome stuff especially the "6 Bulletproof Ways to Improve Conversions on Your Product Page"

4 - test just one thing at a time against your the control so you know what works and what doesn't.

great stuff Lee, I think you are doing a very good job.

all the best,

Carl

eCommerce & Digital Marketing Manager @ major UK Bathroom retailer...just here to help :)
0 Likes