I was wondering if someone could help me with some expertise.
My company recently ran a paid social media campaign with an external media agency to drive sales to our website. Part of their job was to manage the tracking of sales on our Shopify website and for this, they implemented coding onto the site. First - I was asked to add some coding into the liquid.code of the website theme from Google Tag Manager to connect the Facebook Pixel. As they were the experts, in the end, we then gave them access to the site to implement this.
During the process, they told us that the Facebook Pixel was firing - on all pages. However, when we checked in with them a few days later (and already into the campaign) we were told that the conversions were not tracking on the thank you page. They told us since that it is in relation with our Shopify version (we have a basic plan). I wanted to fact check this part as I was unaware that there are restrictions on tracking due to your Shopify plan.
If someone could kindly advise, it would be much appreciated.
Thank you very much in advance.
Thank you so much for your reply and insight on this.
Would you happen to know the steps that should have been taken in order to set this tracking live? It would be great to compare with what was done in our circumstance.
I would start by taking a look at the Shopify Help documentation about setting up the FB channel for marketing:
Once you have the pixel installed on your store through the Shopify FB channel, most of your standard events (pageviews, add to cart, initiate checkout, complete purchase) are tracked by default, and if the pixel is connected to your Business Manager account on FB, you can view the data from there, or you can view it from within the Marketing tab in your Shopify admin.
Thank you very much.
And just so I'm clear, we could have simply tracked this campaign and implemented the pixel via the Integration on our Shopify website admin and NOT via the Google Tag Manager coding that was suggested and implemented?
Also, do you had any insight of why the Google Tag Manager method may not have worked and tracked conversions in this instance? And, Is there a reason why a company may choose to implement tracking via Google Tag Manager and not simply the pixel? The second part of our campaign was due to remarket and create lookalike audiences, but I believe this can all be achieved in Pixel only.
Apologies for my naivety, but I just want to make sure that I'm getting this 100% right!
Many thanks in advance,