While your conversion rates certainly aren’t bad, especially for a newer shop, they can always be improved upon.
It looks like one of your biggest issues is converting your abandoned carts into sales. Customers are adding items to their cart, which means they’re interested in your product, but for one reason or another, they are not completing their purchase. Shopify apps like Pollen (https://apps.shopify.com/poln) can help you solve this problem.
Pollen enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales.
Here are some additional tips on how to minimize your abandoned carts:
Optimize shipping and return policies- Shoppers often abandon their carts due to unforeseen shipping costs. As an ecommerce store owner, it will benefit you to optimize your shipping and return policies. Offer free shipping when the customer meets a certain threshold, or include the shipping cost in the price.
Send cart abandon emails- Sending out an email to the customer reminding them about their abandoned cart is a great way to re engage them. It could be that the customer simply forgot about their cart and needs a friendly reminder. A simple email can help remind them to complete their purchase.
Increase high quality traffic to your site- It is far better to have 100 customers with high buying intent, than to have 1,000 customers with little to no buying intent. Remember, the ultimate goal is to make a sale. Increase the quality of your traffic - these are the customers that will complete purchases. Again, Pollen (https://apps.shopify.com/poln) can effectively help you garner high quality traffic to your site.
Hopefully this helped! Good luck with your conversion rates!
most store owners have problem with
many visits--> less sales
many carts --> less sales
Many initiate checkouts --> less sales
thats why we create super sales booster app
to minimize that problem and convert visitors to sales
plus we put great effort in mobile traffic to make it convert even better
you might wanna check it out link below
Conversion rates are relative to the business and marketplace. A 1% conversion rate might be great for 1 company but not for another. The only axiom would be that the higher the conversion rate, the better.
For example, a clothing ecom store will have drasicatically different conversion rates compared to an inudstrial equipment supplier.
Is there a specific reason you are looking at evaluating your conversion rate?
Conversion rate strictly depends on the quality of the traffic coming to your website. If it's coming from people looking to buy your product [you use transactional keywords in your content, very specific, such as: "buy red polka dot Mary Jane girls shoes"], the conversion will be higher, but the traffic can be relatively low. If you use broader keywords [infomercial, more general, like: "girls shoes"], your traffic can be higher, but conversion lower. Also, if you blog regularly, you might be getting plenty of readers to your blog, but people won't be buying. That's when the conversion will also suffer. Work on getting more defined traffic by improving your keywords. Hope it helps.
Honestly, that isn't a bad conversion rate. Have you ever considered sending out abandon cart emails? These remind potential customers that they started adding to a cart and never purchased. If you are clever enough you will be able to get many people back to the site to purchase.
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