Convert visitors

Highlighted
New Member
2 0 0

CLOSED. Thanks for helping me.

 

0 Likes
Highlighted
Pathfinder
186 0 31

Hi Alex,

Your product is so very niche and targeted, I dont think facebook ads is the way for you. The way I would choose is partnerships with tattoo parlours. Ask them to place you on their websites and earn commission for each online sale through them.

Or if you do run ads, the targeting will have to be very narrow like interests - tattoo removal, laser tattoo removal etc. I am not sure if you will find these.

One way - Follow up with the abandon carts and ask why they did not buy (if their email ID is captured).

Also think... what conversion rate do you expect? I would have gone with 2 -3 % normally, from traffic to purchase, but your case is so niche I can't determine a rate. 

So what you would have done is, if 2% conv is expected, you would have seen whether you got at least 500 visitors and then did about 2% convert? Because if you ran ads but just got 50 clicks = 50 visitors on site, then you cannot even expect conversions as per the conv rate and just need to drive more traffic. But very important in your case is traffic of the right kind/ people with a tattoo they want to get rid of.

- Karan
OrangeTwig - Automates Social Media for Shopify Sellers

 

 

Karan Jassar
Founder, https://Socioh.com
Make great ads for Free.
See demo with your store: https://socioh.com/demo?src=sig
Learn about ads here: https://www.facebook.com/groups/sellersuccess/?src=sig
0 Likes
Highlighted
Tourist
8 0 1

Hi, Alex!

There are some marketing automation tools that can help you to improve conversion and retain customers. Check out Convead if you want to control things manually or Convead AMI if you want to get all the stuff done automatically.

Take care!
Denis

1 Like
Highlighted
Shopify Partner
58 0 11

Hey Alex,

I disagree with Karan, I think Facebook can help Summit Dreams convert visitors into customers if used properly. I think the strategy should be driving traffic to your site with other advertising channels and then using Facebook to retarget visitors who took specific actions on your site.

For example, Tatto Removal has 30,000 searches per month on Google and Tattoo Removal Cream has 4,300 searches. Your strategy should be search focused, with an organic SEO strategy and a Google Shopping Campaign Strategy. This will drive more traffic to your site. 

From there, you can retarget those visitors with Dynamic Product Ads on Facebook or content about your product.

I do this for my clients all the time, and I'll send you details on how to do it to your store email if you want more info. Keep an eye out for luis@luisemorales.com.

Good luck!

Luis

0 Likes
Highlighted
Shopify Partner
17 0 2

This YouTube channel might have some tips/tricks that will help.

Also if you install something like Hotjar, it will give an idea about how users are behaving on your store. You can find the guide on how to install it here.

Shopify development consultant @ bespark.ca
0 Likes
Highlighted
Shopify Partner
117 0 12

Hey guys if you are looking for more free information on digital marketing checkout my facebook page www.Facebook.com/JarrettBelliveau I have done a few million on online sales over the last few years and don't charge anything for my content. I got fed up with all of these coaches scamming you guys for $5000 for a program that "makes you money" so I decided I will post all of my knowledge for free for you guys! My back ends are all on shopify and I show all of my numbers! Hopefully this helps!

You guys are buying programs from people who haven't done anything. They don't show you thier numbers or anything all they do is rent a lambo and air bnb a house... Check out my page im just starting it up and will be posting daily if all goes well! www.facebook.com/JarrettBelliveau 

0 Likes
Highlighted
Pathfinder
186 0 31

Hi,

As Luis says if your first drive people to your store from Google Search, and retarget those via fb, that's a good idea. To clarify - Interested based targeting solely does not seem to be a good idea for facebook ads.

Karan

Karan Jassar
Founder, https://Socioh.com
Make great ads for Free.
See demo with your store: https://socioh.com/demo?src=sig
Learn about ads here: https://www.facebook.com/groups/sellersuccess/?src=sig
0 Likes
Highlighted
New Member
1 0 0

Remember to over deliver

0 Likes