And none of that may have helped you, Bev… It’s tough out there, but this is what I learned: content, content, content.
The search engines are abandoning the Meta Tags value and even keywords by themselves (such as “slippers”), and are concentrating more on what you are talking about (slippers with flowers). So, write, write, write about your slippers with roses, roses on slippers, rose slippers, red rose slippers, etc. Keyword density, where clusters of keyword phrases appear in the top most content section of your pages is now very valuable as it likely contains the keyword phrases people search for (“looking for slippers with a nice red rose on top=slippers red rose). Don’t use more than three keywords in a phrase. Think also from the point of view of the searcher who may use entirely different search strings than what you think you need to tell your customer about your nice product (we are proud to present you with our exclusive line of resort slippers). People make mistakes. Try typing a bunch of inquiries and see where obvious mistakes in keywords that are important for you might occur, such as the “a” and “s” being interchanged because they’re close to one another (red roae skippers). It doesn’t make for nice writing, but you may want to slip in a few of such misspellings… Try also variations as people may use different words to describe what they’re looking for (rose sandals). Then, if you can, give your jpegs meaningful names that enforce the context of the page, so that a page about flower slippers, has images named “red_rose_slippers.jpg”, etc. You may also notice that I have several of my 42 websites listed in this post. Search engines will pick up such links, so if you respond to blogs, leave a few crumbs for the bots. What’s also helpful is to include a bunch of links to important websites in your field of operation, even if you consider them competitors. Links given, garner status, albeit not as much as links received. Speaking of which, avoid the reciprocal link exchange between non-related sites. The SE are no longer counting them as that game doesn’t result in meaningful searches. Then, if your site is new, keep working on it. A stale site gathering dust will become ignored. I work on my sites all the time and have noticed that Google swings by several times a day for fresh snacks. I don’t know, but perhaps DanW would be interested in analyzing Shopify sites and making recommendations to improve a site as he knows a lot about Shopify’s inner workings, and could possibly teach those that are interested how to tweak the templates to make them more SE friendly.
DMOZ is as good as dead in my opinion, but do announce your site to MSN search and Yahoo. Google will find you on its own. And don’t forget, it will take a while to climb higher on the search pages, sometimes months… What’s also helpful is http://www.advancedwebranking.com/ as one of the better apps out there to help you become a SEO Pro. Good luck!
Bev, did you take a look at the marketing tab in Shopify? There are some great marketing products listed there and a good source of extra links is the King of the List.
Another great way of getting your name out there and some great links coming in is to join message boards that are in your market. Most allow a signature like this board does. Add a link to your shop in your signature and start posting away. Just don’t post your link and say, “Hey check out my new shop!” You have to get a few posts under your belt first or people might riot about it and get you banned. Its considered spam :(
I agree with Rudolf that filling your pages with the same keywords doesn’t really work. To many could be a bad thing. Using associated keywords or keywords with specifics is the better choice.
To add to Rudolfs example of naming images with keywords, there is the title=”” and alt=”” options. You can also use the title=”” option in links.
<a href="http://coastcat.myshopify.com/" title="Quality Glass Bead Jewelry">coastcat.myshopify.com</a>
<img src="/link/to/image/name_of_product.jpg" alt="name of product" title="Short description of product" />
Has anyone been successful getting listed on DMOZ?
I don’t know, but perhaps DanW would be interested in analyzing Shopify sites and making recommendations to improve a site as he knows a lot about Shopify’s inner workings, and could possibly teach those that are interested how to tweak the templates to make them more SE friendly.
I’ll keep that in mind. I have a few other services that I will be adding on Tuesday. I am keeping the updating of the website and addition of services to the 1st and 15th of each month. :)
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