Cross-Channel Marketing Optimization

Iam_Gio
Shopify Partner
4 1 0

Hi All, 

I've been fascinated with the idea of cross-channel optimization. Essentially, being able to identify arbitrage opportunities in your ongoing campaigns in order to get maximize your marketing investment. For example, let's say I am running a facebook ad and a bunch of 20 - 30 year old start engaging with that ad - clicking on it, going to my site, and making purchases - would there be a way to see this in real time and then maybe do some email to further target these people? Is this something that store owners care about? Or conversely, how do you solve that address that currently? 

 

Thank you. 

I go by "Gio"
ThoughtMetric | Content Attribution & Analytics for Social Commerce
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Lillian_Li
New Member
3 0 0

Facebook has comprehensive to help analyze user interactions on specific posts, within Facebook Ad Manager.
 

Best luck!

 
 
 
Growth Hacker, Data Enthusiast, Marketing Analyst
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sanils
Tourist
22 0 3

Google Ads and Facebook Ads does this automatically. In Google Ads, you can set strategy as cost per conversion and ask to optimize it will do exactly the same thing. If you wanted to further cross-channel tracking and optimize you can use https://www.wickedreports.com/