I'm with Hunky Bill on this one.
We've done dozens of migrations now over different platforms for some quite big brands and URL structure doesn't matter in itself one jot in SEO.
What does matter (and coming back to the original question) is trying to match URL structure during a migration to Shopify and doing 301 redirects correctly.
Most people mess that up and hence run into SEO issues on Shopify and blame the platform.
A 301 redirect to exactly the same content (e.g. from /blah-blah to /something-weird/blah-blah) - would not cause an SEO position drop (we've tested this with our own keywords which rank nicely on page one). Assuming markup, handle, content and links stays the same (those things do matter).
What we've done in some cases is some pre-prepping of the content to be migrated - so that it fits with Shopify's URL structure (which isn't going to change).
e.g. if old content is on WP - you can slowly and easily start to change existing content URL structure on WP to match what it will be on Shopify and monitor positions. That way when you make the move - nothing changes with URL structure (which does help in narrowing down any problems).
We are also facing same problem with Shopify theme regarding to remove "/pages" from some simple pages as shown below.. We need solution on it.
How to Remove "/pages" from below Shopify pages URL:
Any help appreciated.. thanks.
It is not a problem with the theme, Robert. Read thread. That is by default and unchangable across all Shopify accounts.
In reply to the instant stores that would be affected i disagree, they could just include an option for rewrite the url on the SEO editing page, without making changes to or deleting the "/pages" subdirectory.
That said, my page organization is a mess, I really need a folder structure to organize my content and landing pages. And I dislike the forced URL pattern Shopify enforces, but that's more about my own OCD rather than real world impact which, luckily, the world seems to agree is mostly negligible. So yeah, folder structure would be very welcome.
Hey there, I am a professional SEO consultant and have been for the last 15 years. This Page setup is really not optimized for SEO. And as with many of Google's own suggestions, many things I read here are true.
Pages do not need to be closer to the root to rank better. That can be taken as 'true', a point proven over time to be improve rankings. How ever, when you can actually build a proper 'content hub' where you can structure content within subdirectories, then you can optimize the 'closest to the root' page a whole lot better. So when for instance you'd be able to make /music-instruments/new-instruments-april-2021 and would start adding such a page to /music-instruments/ every month, where you properly optimize the links from the subdirectory to the directory. You will have a lot of benefit for the 'closest to the root' URL. So yes, just closer to the root doesn't make a lot of difference, but with proper structuring, it does!
Actually, this is one of my bigger SEO issues on my list on why one should go for WordPress and not Shopify. That SEO limitations list is unfortunately rather long.
10 years running this way? Great; 10 years of limited SEO functionality. Come on Shopify, get with the program. People build online stores to sell stuff, and organic search is usually the main traffic driver. So not being able to optimize SEO properly is just a bad business practice.