I know this always happens, you see an ad on instagram, you go buy the product and you realize the built in IG or FB browser sucks so you open safari or chrome, or you pull out your laptop to purchase. This happens, and facebook doesnt count that as a "Purchase"
Today however, on my shopify account it says that $80 of my sales were direct and only like $10 were from social media, but my facebook ads say that i have $70 worth of purchases made on my account.
How does shopify say that most of my sales came from direct URL, when my facebook says it should be from social?
Usually, all my sales come from the "social" source in shopify?