As a retailer, you must take steps to reassure cautious shoppers that they can trust your business. Trust impacts buyer decisions at every step of the journey, from the initial site visit and conversion, to repeat purchases and advocacy.
Here are various steps you can take to establish trust in your store, to reassure and engage customers.
In today’s world of misleading privacy practices and fake news, establishing trust on an e-commerce site or app has become crucial. If you get it right and earn your customers’ trust, it can give your conversions a powerful boost.