Once I apply to a U.S. supplier and get accepted as a vendor and receive a wholesale account… What can I or can’t I do with the product images of the items that I will be selling from the suppliers website?
Do I have to obtain permission to use these product images on my website or do I have the automatic right as a vendor to do this? Also, how far do these permissions go when dealing with social media marketing? Can I combine multiple product images side by side from different suppliers and form one Instagram post??
Can I have a product image from the supplier and a text in a post that explains a description of the product and that says buy now (@mywebsite.com)
The products are mostly all generic and not branded.
Any other tips or advice would be much appreciated!
Aria here, one of the Social Care gurus at Shopify.
When a supplier is selling products wholesale, they will typically be happy for you to use their images to promote the products on your store and Social Media. That being said, each individual company is different so it's always a good idea to ask them for their rules on that to be sure.
There are a few other things to keep in mind. You'll want to make sure you're using high-resolution images and that they are all the same shape and size. This guide will tell you more about the recommended sizes. We also have a great course on Shopify Academy on product photography. Even if you don't intend to do your own photography, it's worth taking the course to find out what you should be looking for.
Make sure you're not using images from a supplier that include their watermarks.
When I was setting up my own store, I was really picky about the quality of the images as they can make or break a store. I was lucky enough to have a photographer friend to help with my slider images and I used a company called POW (Product on White) to create professional product images for me. If you check out the images on these stores, you will see what I mean about how image quality affects a store.
Does that help?
What sort of plans do you have to market your products? Have you established what your target market looks like?
Thank you very much for pointing me in the right direction. I will be contacting suppliers soon and talking to them about their rules on their product images.
Also, thanks for sharing the links. I will be checking out the course in the shopify academy.
I'm currently coming up with a pre-launch marketing plan right now!
I have another question that I could surely use your expertise for!
I'm trying to eventually schedule my social media posts and create content to share across Facebook and Instagram with one single post. Do you know whats the best image dimensions to use for sharing across both of these platforms at once? 1080x-1080x or should I alter these dimensions?
Thank you again!