We are a footwear company that just launched our first crowd funding campaign for the World's Most Comfortable Heels. Our knowledge is very limited in this field, so we would like to ask your thoughts and comments on our campaign. Feel free to share any insights or experiances that you might have had with crowd funding. Also, are there any marketing or pr agencies that actually work?
You can take a look at our video at : http://kck.st/1PXKYbb
Art. S - Co-founder/Designer
Crowdfunding can work, but it requires a tremendous amount of work. It's a full-time job for the whole month that the campaign is running. Some tips I have from running a successful crowdfunding campaign in the past is:
1) The first 2 days are crucial. You need to build up a big audience that will pledge very early.
2) Set small goals. People don't pledge for failed campaigns.
3) The majority of your pledges will come from people who have already pladged on Kickstarter, so target them in your advertising campaigns.
Hope that helps!
Content Marketing & Growth at Compass
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