The first impression - Hello from 2000s! You definetely need a new, modern theme. All images (except product ones) are low quality, overoptimized - logo, carousel, etc...
The text on home page is hard to read because of the font and small line height.
I think better, modern look will make your visitors feel more comfortable and safe.
I'm so sorry but I'm going to give you a little tough love here.
The site design is really bad. It does not look like a theme you bought, so how did you come up with that design?
I'd suggest buying a theme from https://themes.shopify.com - all of the themes there are really good and will instantly give your store a much better look.
Also - why would you put watermarks on your images? Even if someobody does copy your images how would that affect your store? Images withotu watermarks hovewer will appear much more nicer to buyers.
The offering is great but you really need to change the logo & site design.
Thanks for your honest critique. I did buy this theme from shopify. And spent a lot of money for it. Can you tell me how you suggest it be changed? is it the layout? colors? etc. Yes, I know watermarks are an issue. But, are neccessary. I could look at doing a different type of watermark. One that is not so intrusive.
3 questions your visitor needs to answer in the first 8 seconds-
Now as far as current layout/theme/template issues. The above critques are accurate. Here's what makes your site feel outdated:
All of these things though are secondary to answering the first 3 questions I posted.
I hope this provides a little direction.