Does SEO & Site Traffic Change if We Updated Our Theme

New Member
8 0 0


Yesterday we changed our theme and are continuing to update it. I was just wondering if changing a theme has any effect on site traffic and google adwords etc.?

Thanks for the insight,


Shopify Expert
240 0 36

Typically it would have no or minumum effect on what search engines think of the website. They mostly focus on content, not looks.

Your design should be there to encourage visitors to do what you want them to do. It can influnce the usability of the site, how visitors perceive you, and conversion rates.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
Shopify Partner
175 0 34

No, change in theme would not affect the SEO and Traffic diretcly.

But, there is an angle to it.

If with new theme, the user experience goes down and bounce rate of your website increases, then it could affect the SEO of your website. As mentioned by Tony, search engines look for content and usability, doesn't matter what theme you use.

Hope it helps :)