I've recently launched my Shopify and today I wanted to analyze the data in my Google Analytics account to learn more about the most profitable traffic sources as well as my customer interests in general... When I was looking at the Acquisition section I have noticed that there's some really weird source which aparentely generated most of my stores income and it is: "0eaf.cardinalcommerce.com" (please see screenshot below). I've tried to enter cardinalcommerce.com in my web browser and I saw some sort of webiste related to payments, so I guess it is somehow associated with the Payment gateway that I am using at my store, namely: 2Checkout.com... So, my question is: how can I track accurate sources of our income instead of seeing this payment gateway source and not knowing where I should invest my time and money to generate even more sales?
Any advice will be highly appreciated.
Here's a screenshot: https://monosnap.com/file/qyEbMcCn1WdqLizLLg0bpOz68Cea7V
I suspect it is related to one of your payment gateways.Like paypal.com is also showing up.
What happens is that the user goes to the external payment domain to pay, comes back and triggers the sles complete, and the payment domain has become the referrer.
The solution is to add those domains to your Referral Exclusion list. It is under the property admins Tracking Code section.
Ah spambots, you've gotta love them. You may notice very strange sources of traffic in your analytics account, and it's quite normal even to see referrals from things such as "claim.googlefreeprize.com" among many other very clever names. This is called "referral spam," and it happens when webmasters use a special "spam bot" to crawl your site. The spambot is given a name which is what shows up in your analytics account, and is intended to trick you into signing up on their site, collecting your email address, or tricking you into installing malware.
The best advice I can give you is to just ignore it. Tragically this does alter your analytics so your traffic will be off in numbers. You can take steps to get rid of the spam however - one great article to read is http://help.analyticsedge.com/spam-filter/definitive-guide-to-removing-google-analytics-spam/