Koreen here from the Shopify Guru team! Thanks for reaching out :)
Don't despair, we do have some great guides to help get traffic to your shop and in turn allow you to generate sales!
Have you considered adding a custom domain at all? This is a great way to give individuality to your site and to your brand. It also allows you to submit your sitemap to Google, so it can begin crawling your site content and allow you to move up within the search engine rankings. You can purchase a domain through Shopify, or from a third party and link it to your shop :)
We have some amazing guides on this which I have listed below. The video guides are broken into handy bite sized chunks and run through SEO (Search Engine Optimisation) and Content Marketing.
- Adding a custom domain: https://docs.shopify.com/manual/domains
- SEO 101 Video Series: https://goo.gl/36yGup
- Content Marketing Guide: https://goo.gl/hYPFyO
- Ecommerce SEO Checklist: The Fundamentals and Best Practices to Rank Your Site: https://goo.gl/ZPMAqW
I've also included some info on our general marketing guide here too:
This offers a myriad of suggestions on how best to promote your store to your target market.
I hope this helps and feel free to reach out to us any time if you have any questions!