Dynamic Remarketing: Some Products Are Invalid

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Tourist
8 0 1

Hello,

I have some inquiries regarding dynamic remarketing. The google tag assistant tells me that the 'some products are invalid'. The product IDs however, are identical to those found in the Merchant Center. Any way to fix this?

(Our site is: pumpkin-organics.de).

 

Secondly, this dynx_itemid tag... I'm not sure if it's crucial to the process, but in case it is, what should we fill in here? 

 

gtag('event', event_name, {
dynx_itemid: 'CORS9'
});

 

Is the 'CORS9' found not the google support site a constant value? If not, what should I replace it with?

Thanks in advance!

 

-F

 

 

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Shopify Partner
304 8 54

For eCommerce, you need to use ecomm_prodid, not dynx_itemid

You can find more info here: https://developers.google.com/adwords-remarketing-tag/parameters

 

To accurately match data is by visually looking at the source code and comparing it to the data submitted in Google Merchant Center. Not use Tag Assistant.

 

Your first task is to check which product id is submitted to Google Merchant Center.

 

Depending on the app or management service you are using this can be an SKU, but most likely something like shopify_de_1316546131646_113161616433 and not CORS9.

 

Hope this helps

 

I'm a Google Shopping Specialist & a Google Ads Gold Product Expert - Specialized Data Feed Management Tool (DIY/Managed)
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Tourist
8 0 1

Thanks a lot, yes this is exactly the format for the ids and they match 100% including cases.... so now I'm assuming that the product IDs are matched... how can I verify if any advertisement is triggered on Google Ads or if there's none at all, how can I set it up?

 

To my understanding the tag sends info to the Merchant Center which in turn triggers a campain on google Ads and its respective advertisements? Is this correct or am I missing something? Apologies for the many question since I just started to work with Ads and Remarketing.

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Shopify Partner
304 8 54

In Google Ads, you create a Display Campaign with dynamic feed. Then it will all work. You can verify if it works by analyzing the data in reports or in the campaign table.

 

Hope this helps.

 

I'm a Google Shopping Specialist & a Google Ads Gold Product Expert - Specialized Data Feed Management Tool (DIY/Managed)
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Tourist
9 0 2

I have the same issue till tooday! Google tag Assistant always showing the same "Some products are not valid" result. But IM SURE they are matched up :) It has a dynamic variable in code liquid, to take these dynamic variables, and tag assistant shows the right ID when checking the dataLayer. Any ideas how to solve it? I'm sure 100% my ID's matches merchant center. Maybe it's something wrong with the Tag Assistant app it self? cashed data or something i don't know...

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Shopify Partner
304 8 54

To validate your data, if Google Tag Assistant does not work, is to check the source code. This is the only correct way to validate.

Alterantively wait a few days and go to Google Ads > tools and settings > audience manager > audience source > click on details next to google ads tag.

I'm a Google Shopping Specialist & a Google Ads Gold Product Expert - Specialized Data Feed Management Tool (DIY/Managed)
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