If anyone needs help with Facebook ads let me know. I own an agency and would be willing to offer some help with ads and tips/help, (best practices) to anyone here on this fourm. I totally understand if FB seems like a big black hole and if things aren't done correctly you could be spending money and never get a return. But on the other hand, if you do it right, it could change the face of your business.
Text / Call: 818-669-1611
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When it comes to Facebook ads we find that targetting is the most important part. If your target is too wide or small it can really hurt your chances of who see them. A lot of people tend to first come up with all the different sections of targeting.
First think about location. If you ad has to do rain boots you most likely don't want to show those ads to people who live in Vegas, Nevada where it doesn't rain often.
Next, you have to think about demographics, interest, and behaviors. You don't want to just put all of these in that very first of section of the ad set. Because you audience just has to belong to one group. You will want to keep together ideas that are similar like maybe you want to target people who like brands such as Nordstrom, J crew, and Anthropolgie. These could all be grouped together since they are very similiar. Next you would could group people who like online shopping, fashion & apparel, and are quick to purchase. See how these things are similar, one person could like all or one and still would be good enough. Seperating how you want to target one is very important.
Facebook doesn't show your audience size anymore, but it does have a scale of too narrow or too wide. Try keeping it right it the middle. Play around with it and see what type of things make it change. Coming up with all different ways to target potential customers will help you find the right audience.