We have moved to shopify a few months back,
Before hand we had our own inbult email marketing list within our store
However since moving to shopify - we have had to use mailchimp, which I am finding overpriced (more expensive than shopifys fees!) and not that effective
I am wondering what everyone uses for email marketing and retargeting?
I need something cheap, but also effective and easy to use
I have looked at Klaviyo , which seems great but we have over 40,000 in our database (15,000 on mailing list) but they charge per database - which will cost us over $600!! Just cannot justify this! Even more expensive than Mailchimp!
Susan, I think your best bet would be Adroll, which offers both remarketing and email. They charge per click, not by the number of users. It also collects new email addresses directly from Shopify (They have a Shopify app).
Here is the link: https://www.adroll.com/product/sendroll
I understand the frustration that you are going through- I work for TheOleBull.com and we did a switch from magento to shopify and it was just as painful. I manage the digital marketing for TheOleBull.com- the retargeting, emails and social accounts.
We use Springbot- its an all-inclusive dashboard/plugin. We have around 48,000 contacts and it costs us 399/month, our favorite part was that it was no contract.
They give us 40,000 dynamic impressions through adroll/month, unlimited triggered emails, and a social hub all included. But the real winner for me was the account manager, we worked with Lauren Gentile and Nichole Wolf- they helped create the ads, got them running for us and a/b tested them for effectiveness. We made an additional 5,000$ our first month of using them.
Its atleast worth a look- we always got annoying marketing calls from this company and I'm so happy that I took the call one day, it has been such a time and money saver and has made us oodles more than our old tools did.
Reach out to Lgentile@springbot.com and tell her that you spoke to me- I'm sure she would love to show you a quick demo- You get to see all of the features live and in action.
You can email me if you have any questions about our experience with them: email@example.com
Try out Bizzy - I think it's perfect for your situation, and the interface is easier to use than other email marketing programs (i.e. Mailchimp). You can start up a free trial to see if it's right for you too.
Cheap and easy to use...hmm.....have you tried website push notifications?
Basically people subscribe to your site without submitting any forms/emails. Then you can create custom targets (say anyone who purchased X product but hasn't been to your website in > 7 days) and send them an instant notification which, which clicked, drives them back to your site.
Works on mobile and desktop.
Check out this Shopify app: https://apps.shopify.com/aimtell
Give SmartrMail a try. We've migrated users from both Mailchimp and Klaviyo who want a solution that is cheaper and saves them time.
Do you want to jump on call to see if SmartrMail is right for you? I can give you a quick demo.
I've also added some comparison pages below for more info:
Try SmartrMail. We've had users switch over from Mailchimp because they are looking for something more affordable and built specifically for Shopify stores. Theres a 15-day free trial if you want to get started: https://apps.shopify.com/SmartrMail