I love the idea of creating an emotional, story-focused brand for my Shopify store.
But for me private labeling just happens to be the best route considering my interests, skills, and resources.
When I see amazing examples of emotive ecommerce brands they all seem to share some sort of founder / inventor-focused story.
So what might be some creative ways to inject emotion into my Shopify store brand when I'm private labeling?
Thank you guys!