I ran a facebook ad for £5 for the day yesterday and into this morning. I received over 100 link clicks which I was happy with! (directing to my website preset-hub.com)
However when I launched shopify, the results seemed to be different to facebook in numbers. Also of concern, EVERY SINGLE click came from India. Also not one of the clicks signed up for the emailing list or even viewed a product.
Any ideas? Just seems odd.
I don't think it is FB scam.
We do FB Re-Marketing and ads for our site(http://www.autofresh.in/) and we get a good response every time.
And while setting up the campaign, make sure you use all the features well. Targeted location, age and etc. for better response. If your business has nothing to do with Indian Customers, exclude them.!
Select the country, state, the city where you want to display your ad.
I hope this helps.! and last but not the least, don't select the on-click option to deduct money.
Setup Lead ads and let me know if I can help you in that.!