With this particular ad I used an offer ad, providing a 30 percent off coupon. I got close to 100 clicks before I shut down the ad. I have run an engagement ad that got over 100 likes but only 6 clicks and obviously no sales. I was able to get 6 likes for my facebook page though by inviting people who liked the post to like my page. Other than that, I have run a few engagement ads, which got a lot of impressions but no likes or clicks. I was not spending very much money - $10/day max so maybe if I increased my budget and let the ads run longer as you suggest. I have problems narrowing the audience. Even when I choose an audience of females 25-34 who like camping, which is leaves me with about 800,000 people, it still says my audience is fairly broad. I think my creative and copy is good, so I don't what I'm doing wrong. Maybe it's my site although I thought it was pretty good
@Splash_Market sounds like you've been leveling up your Facebook ad skills! That's awesome!
One thing I should mention is that most customers that are new to your brand and haven't heard of it, might not jump into a 30% off offer right away. Remember that potential customers need to know, like, and trust you before they buy.
I'd recommend working on valuable content that speaks to that demographic. This helps them know your brand, what you're about, and trust you. Nurturing customer relationships will help you in the long run since converting past customers is far less expensive than converting new customers. Content marketing is definitely a bigger converter than offers and will also have customers stay on the site a bit longer. This blog post might be a good place to get some tips to help you with this.
On the topic of your target audience, I did notice that if your audience is even 100K Facebook will still see that as broad. Don't worry about that for now since you're trying to get eyes on your site. Make sure that you narrow down the demographics you need especially the interests. We have a page in our Encyclopedia on Buyer Personas that I think will help you tremendously with refining that target market.
@AugustoDe this is an excellent question. There definitely isn't a right or wrong way to do this. I would recommend reading through the thread as there are some great tips and advice from other partners and myself on this topic.
From my own experience in working on Facebook Ads for several years, I do believe that bypassing the funnel building will not get you long term growth.
Essentially, going straight to purchase conversion will cost you a bit more since your pixel will be gathering data, trying to understand the customer for your business, and try to convert them at the same time. It will eventually get you some conversions and you can make sales. However, in my experience, this will be more expensive in the long run since you won't be building customer loyalty or repeat customers, which are the cornerstone to successful businesses.
Keep in mind that right now in the 4th quarter of the year, you will encounter significant competition for ad space, impressions, and reach. What this means is that running ads will be more expensive. Brands that pour millions into ads during this quarter of the year, will likely outbid smaller budgets.
If you're wanting to test out the method that skips the funnel building, I would recommend starting around January when there is a bit less competition. This way you can save money on your marketing budget.
Try different methods and see what works for you based on your specific goals for your business!