@gavinw you make an excellent point. With so many new options available, Facebook isn't the only place that new entrepreneurs can start advertising on. There is a bit of a learning curve and does need a bit of analysis, patience, and time to optimize them to their full potential. They're excellent for many cases, but in other cases where they aren't working for a long time, it's best to try out different platforms.
TikTok is a great place to advertise, even if you don't pay for ads the algorithm is extraordinarily quick and intuitive that your videos can reach thousands or millions of views rather quickly if the content is engaging. TikTok has also created an app in our app store to help merchants with creating video ads for their platform!
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