FB ads retargeting: how to exclude people who bought a particular product?

Stephanie22
Shopify Partner
12 0 0

Does anyone know for FB retargeting how to build the audience for people who only viewed a product, and exclude those who bought that same specific product?

 

If you exclude the generic checkout page url that'll exclude people who have bought other products from you in the past, which would be bad.

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Jeff_Magee
New Member
4 0 0

Stephanie,

Check your Facebook PM.

Take Care,

Jeff

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Per_Arne
Excursionist
16 0 7

Hi Jeff

 

Could you also share with me how to build the audience for people who only viewed a product, and exclude those who bought that same specific product? Do you specify the product with the url or content ID?

 

In this example I have tried to do it by the product url. Does that work?

 

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