If I spend $100 per day on FB and very happy with the results, and them I double the amount and all the great statistics crushes - is that an expected behavior? how long till it will ramp up again?
Thanks for your comments.
I think I understand what you mean. When I want to scale up a successful ad, I do this in small increments over days until I reach the amount I want.
When I've just doubled the budget, like you, I've seen the results completly change.
Hi everyone, we had the same experience with Facebook ads and scaling.
We combined three solutions and are now able to scale our sales.
Cranberri drives our traffic (https://cranberri.io), and Sales Pop (https://beeketing.com/) and EasyDisqus (https://apps.shopify.com/disqus-integration-product-comments-reviews) give us rep with new and repeat customers.
Hope this helps and best of luck!
Let me tell you how you can get started with it:
Snippet of Facebook experiment tool:
As many other have mentioned, doubling your budget overnight may not instantly translate into doubling the results. This is especially true if you are targeting very specific audiences.
A great way to spend those extra $100 would be testing a few new audiences and see if you get the same or even better results.
These are a few audiences you could try, which will likely get you some results:
If you tell us a bit more about your store I'd happily suggest some extra targeting strategies. But don't be afraid to experiment. Also, in general new audiences - when relevant - tend to perform quite well (given a some time for facebook to learn)
Another option is for you to carefully expand your current audience by widening up the variables that make it up (including people with an additional interst for instance, or extending the age groups you are targeting), but you should be very vigilant, as this may well lower the efficiency of your ads, hence lowering your conversion rates.
Good luck and keep up the good work!