I have two clients who want their "Facebook Pixel" to be CCPA compliant on their Shopify websites.
I have access to their PIXEL via the Facebook Business Manager, but I'm not seeing anything on this update on how to be compliant.
This is the message we see on our Facebook Pixel Business Dashboard for our Shopify website:
Hello there! As another commenter pointed out, we just released an app to manage this: https://apps.shopify.com/ccpa-limited-data-use-tools
Its a confusing issue that Facebook hasn't provided much information on - and its officially required on October 20th. Our tool manages CCPA / FB Limited Data Use (essentially, communicating with FB's servers whether someone is opted-in or opted-out).
Check it out if it could be helpful for you!
Hi Dean! Running into a similar issue here where I see in Facebook's documentation that the pixel needs to be edited. However, our pixel is set up through Shopify and we are unable to make any edits. Is your app the solution that essentially does what fixing the pixel would do? We have a cookie opt out banner on site powered by Osano, not sure if that would stand in the way of this set up?
Correct, our CCPA/FB Limited Data Use App fixes your Facebook Pixel to make it compliant and passes through the necessary signals to Facebook. Just add your FB Pixel ID to our App and click “Enable”, and you’ll fix your pixel! Screenshot below of our app where you can see this.
You have the option to only load our CCPA / LDU tool for California visitors, so if you have a cookie banner firing in other regions it shouldn't be a problem. Let me know if you have any additional questions I can help with!
Thanks for checking us out! Our Shopify App is standalone to the Facebook Sales Channel. Our CCPA/FB Limited Data Use Shopify App works by adding the appropriate privacy signals to the frontend of your website, and are then sent to Facebook directly.
We recommend websites utilize the maximum data sharing feature, more on that here:
The maximum data sharing functionality sends data from Shopify servers to Facebook, which we cannot control. If there is an overlap in the data Facebook collects via Shopify, and the given user has appropriately opted-out, Facebook will attempt to match this data on their end. So while we do not manage aspects of Shopify sending customer data to Facebook, they should be matching (and opting-in/out) data they collect from your website as well as Conversion API data.
Thanks for the quick reply Zach! Yes - to clarify, our CCPA/FB Limited Data Use App fires the LDU signals on every pixel event. The maximum data sharing feature in the Facebook Sales Channel app includes non-pixel events, such as data you upload to Shopify (customers, orders, etc.). We pass privacy signals on all of your pixel events, such as Pageview, ViewCart, Microdata, etc. So LDU is passed in every instance where it needs to be. Let me know any other questions! Also feel free to message me if you want to set up a call and discuss as well.