Facbook CCPA + Shopify | How do you implement this?

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Tourist
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I have two clients who want their "Facebook Pixel" to be CCPA compliant on their Shopify websites.

I have access to their PIXEL via the Facebook Business Manager, but I'm not seeing anything on this update on how to be compliant.

 

This is the message we see on our Facebook Pixel Business Dashboard for our Shopify website: 

Reporting may be affected by limited data use
Your number of reported events in Events Manager may be lower than expected starting July 1, 2020, when Limited Data Use became available. This is because we've enabled it by default for all information shared about people in California through specified business tools until July 31. This may include events sent from your pixel or app. 
 
Any thoughts or docs in the right direction would be GREATLY appreciated. Thank you kindly  
 
I've got people saying there's a way to be compliant using GTAG - is this something that needs to be added every time to an ad?
 
Thank you!

 

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New Member
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Hello there! As another commenter pointed out, we just released an app to manage this: https://apps.shopify.com/ccpa-limited-data-use-tools

Its a confusing issue that Facebook hasn't provided much information on - and its officially required on October 20th. Our tool manages CCPA / FB Limited Data Use (essentially, communicating with FB's servers whether someone is opted-in or opted-out). 

Check it out if it could be helpful for you! 

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New Member
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Hi Dean! Running into a similar issue here where I see in Facebook's documentation that the pixel needs to be edited. However, our pixel is set up through Shopify and we are unable to make any edits. Is your app the solution that essentially does what fixing the pixel would do? We have a cookie opt out banner on site powered by Osano, not sure if that would stand in the way of this set up?

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New Member
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Hey there! 

Correct, our  CCPA/FB Limited Data Use App fixes your Facebook Pixel to make it compliant and passes through the necessary signals to Facebook. Just add your FB Pixel ID to our App and click “Enable”, and you’ll fix your pixel! Screenshot below of our app where you can see this. 

You have the option to only load our CCPA / LDU tool for California visitors, so if you have a cookie banner firing in other regions it shouldn't be a problem. Let me know if you have any additional questions I can help with! 

Screen Shot 2020-10-27 at 4.02.56 PM.png

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