Facebook Ads Clicks Differ from the Results in Shopify Dashboard

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Excursionist
20 0 7

Hi, I ran a few Facebook ads this week, and here are the results according to Facebook and Shopify:

  • Facebook: 18 clicks (cpc with link to a product page on my site)
  • Shopify Dashboard: 10 visitors (only 1 from Facebook in the "Social referrers" section)

Why is there a difference? Which is more accurate? Am I missing something?

Thanks for your help.

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Shopify Staff
Shopify Staff
368 0 38

Hello Gabriel, Ben here - your Shopify Guru! 

  You will want to go with what Facebook is reporting for the ads. As you are running the ads in their platform. In the admin we will always try to report true traffic.Weeding out any web crawlers for traffic and a few other things. 

However there could be a number of things effecting this. Do you have google analytics set up? You could check to see how the numbers compare to what Google is reporting for social referrals.

I hope this helps! Feel free to reach out if you have any further questions :)

Cheers,
Ben C - Shopify Guru
Support@Shopify.com

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Excursionist
20 0 7

Yes, I have Google analytics. I'll check it out. Thanks for the quick reply! :)

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New Member
1 0 0

I am facing a similar problem but with a very high differfence.

Facebook charged me for 33,822 clicks today (until now).

Shopify shows total number of visitors as 11,800. From facebook 6,800 visitors

Anylatics shows a total of  11,908 visitors on our wbsite, out of which 6,826 visitors came from facebook.

Can someone help?

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