Hi, Ive started running ads for a new product, and it has been going well, sometimes, and sometimes really bad. depends on the day and hour (I think?) my CTR can go from 7% to 1.5% , and CPC from 0.08$ to 1.1$ .
I cant find consistency or reason to why, tried doing it at the same hours or days but it just seems very random. Anyone knows why or how to fix it? Thanks!
it might depend on many factors:
Let me know if you would like to discuss the ads more.
Hi @BenK ,
Thats completely normal. Ad cost based on audience to which the ads are shown too and the country they are living in. The more the buying capacity of audience the more the ad will cost you.
If you have enough of traffic coming in to your store try creating lookalike based campaigns. That would definitely increase your reach and you could bring more potential buyers to your store. You can created many such campaigns with high ROAS rates here at our App Addyz . It comes packed with many campaigns strategies and automation to get you the best possible return out of your ad spends.
Some of the campaign strategies we are offering are:
Please let us know you feedback on the app and feature we could add to better serve you needs . If you have any doubts just drop a message and i would be really happy to help.