I recently setup a new FB conversion campaign. Specifically for purchases. Installed pixels followed all the guides I could get my hands on. We have already seen a number of conversions but my question is this.
Facebook only shows a dollar amount and order amount.
How can we get the exact Shopify order number of the conversion?
All your campaign on Facebook or Google or any ad platform should have UTM URLS, so you can track what is working and not working. We work with a lot of Shopify clients and Facebook and Shopify don't always catch each UTM URL but that is what you should use yo track what campaigns are working.
Pretty sure you can't do this. And UTM's only work in theory. I'm having a really hard time getting UTM's to pass through to Shopify, as Shopify's and Facebook's attribution logic conflict (or rather, just don't match up 1:1).
So, let's say you run an FB conversions ad for a pair of pants. Customer A sees it on their phone, clicks on the link, and doesn't buy. Comes back two days later on their laptop and purchases a shirt. FB's standard 28-day click attribution (I change this to 7, because WTF, 28 days is way too long) will count this as a conversion. On the Shopify side, however, they don't because someone isn't doing a good job of collecting or sending cross-device behavior and resulting attribution (not sure if this is on FB or on Shopify).
Now, I hope I'm wrong here and just doing something wrong on my side, but I'm having a hell of a time with this same issue (and I have a pretty good idea what I'm doing). Again, I hope to find out I'm wrong and really lame at this because all I want is more connection between my ad spend and order data.
Hope that helps.