I recently created a few campaigns for my Kalimba (musical instrument) and I am getting a lot of traffic to my website and likes and shares on my ads. However, no one is even adding the products I'm advertising to their carts. I have optimised my ads for landing page views, but I cannot seem to find out what is wrong. Would anyone be able to check my website and see if there is anything that is wrong? My advertising campaigns seem to be fine (~10% CTR which seems really high) so it may be something to do with my website.
Hello, thanks for the response. I am very new to facebook advertising so a bit of that terminology went over my head. By running a TOF audience, does this mean setting my audience to people who have already viewed my website? Additionally, I have received 0 purchases through advertising so I am a bit concerned that optimising for purchases won't work.
Hello! TOF stands for "Top of funnel" which is a prospecting campaign - targeting people who don't know who you are.
Regarding the 0 purchase question - I'd still optimize for purchases, you will have a better chance at success compared to optimizing for landing page views.