Facebook Business Manager > Connecting multiple stores

New Member
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Hi Everyone,


We're in the process of setting up Facebook Business Manager to run some retargeting campaigns.


We have one brand but operate 2 separate stores, one for the Australian market and a second store for the USA. We have everything connected for the Australian store but have hit a bit of a roadblock connecting the USA store.


Since it is all one business, our intention was to operate 2 ad accounts (one for each store) with their own pixel and catalog etc. under the one business account. However, since it's a new business account we're currently limited to 1 ad account only.


My question is whether it's possible and advisable to set up the USA store as a second data source (with its own pixel) under the same ad account?


Thanks in advance for any help!


Hello there,

As you have two ads account and you want to manage both the different account with their corresponding pixels !
>>As you have already mentioned, that you are using the facebook business manager. SO you have an advantage of using more than one facebook ads account and facebook page while managing them under single business manager.
>>Just you need to keep in mind that the pixel are correctly implemented in the accurate ads account i.e say for example if you have a pixel for USA account then that should be connected to ads account of USA one only.

Hope so i helped you out with full information. Do let me know if you need any other adv


CedCommerce | Digital Marketing Services

Digital Marketing Analyst
Skype: live:asthaupadhyay_1
E-mail: asthaupadhyay@cedcommerce.com

You can setup a second pixel and have it under the same ad account. However, I would not do that. If both stores sell the exact same product. I would use one pixel for both stores and one ad account. Facebook is a people based targeting ad platform. The more data you can consolidate into one pixel, the more information Facebook will use to know which type of people convert on your brand.


We see brands do this all the time and it's a huge mistake. If you have one brand, then have one Facebook pixel and ad account. We run ads on Facebook and Instagram for brands in Oz, USA & Canada and see this hold them back. Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
New Member
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I also have two shopify stores but 1 facebook account with 2 pixels and catalogues, ad accounts. The products are the same but slight variations in costs and inventory for different locations. If you receommend only having 1 Facebook store/account to service multiple locations, how do you link product to the different stores/locations and show the localised pricing?

Thanks for your help,



To set up your stores with Facebook:

Open Store Locations in Business Manager.

Select the Page in the top menu for which you need to add stores.

Under Manage Your Store Details, click + Add Stores.

Follow the means to add store details that make a new store Page for each actual area of your business.

New Member
3 0 0


ok i just went through the process of getting my personal fb account unrestricted omg that was scary ;).


now my question is do i need 2 ad accounts for my 2 different shopify stores? trying not to get restricted again so bing extra careful