I've been having issues with Facebook catalog for the longest time. It now says that 'content IDs missing from your catalog'. It says that 4.7% of views are available for retargeted ads but 95.3% are not. Does anyone know how to fix this? Do I have to go into each product and a content ID such as a sku? My products on shopify do have SKUs. Do I need to delete the catalog and redo it?
Thanks in advance.
Are you using an app to create your feed or are you manually uploading the products to Facebook one by one? If you are doing it manually it means that the product Ids from your product catalog do not match the product Ids that the Facebook pixel is seeing on your website so it could be 1 of 2 issues here:
1. Either you have created your product feed with the wrong product Ids
2. Installed the pixel incorrectly
If you are using an app then it might be an issue with how the app creates your Facebook catalog feed
The solution depends on what you are using for the Facebook Feed. If you're using Flexify, check the box "Format feed for the native shopify pixel setting". This will match up the content_ids variable in the pixel with the product ids in the feed. This is so in remarketing, people get shown the right products that they viewed.
You need some kind of software on the shopify end to build your catalog. Flexify is the goto. Lack of matching could mean that when FB is trying to retarget, the product in question is not part of the catalog. Or could be out of stock if that is your setting.
If you manually created your catalog, make sure all your products are in the FB catalog.
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