i have a store selling one product using drop shipping
i made some campaigns on Facebook to get some conversions
and i installed facebook pixel
i set 5$ per ad set , but i didn't get good sales
Only 1 per day and conversions cost was 7$ sometimes 12$. !!
and now i change the campaign objective to "send people to your website" my ad set active but there is no reach , only 200 reach and the costs is 3$
i know some people bringing good sales from facebook and they made + 5k $ per day
the product i have is trending and the target i used i think should be good but there no traffic and no conversions
is it because i used 5$ per ad ?
thanks for reading
I work with multiple clients in multiple industries. Many factors lead to cost per sale (product price/landing page quality/targeting/competitive landscape), etc. But in my experience CPA's range from $7 -$20. Costs decline as Facebook learns how to integrate you into the algorithm.
Further, you shouldn't be changing your adsets too often. It takes 4-5 days to be fully integrated without touching any campaign settings.