I have my Facebook pixel set up on my Shopify store and now I need to create customer conversions. I want to track my customers purchasing a product. When I click create customer conversion for a purchase, it asks for the URL equals to or containing. Where do I find the URL for when a customer checks out and purchases a product?
Help would be great, thank you
Britton here with the Shopify support team.
The checkout URLs in our system are generated dynamically, meaning that you can never put in the exact URL. They all have the same base though, so using "/checkout/thank_you" is sufficient for tracking purposes.
If you need to do conversion tracking remember that you can also embed a pixel right on the "Thank You" page of the checkout by putting it in the "Additional Content and Scripts" box under Settings > Checkout in the admin.
I hope that helps!