My store is connected to Facebook by the Facebook shop and I have my product catalogue available on my Facebook as well as Instagram page, But while creating dynamic ads on Ad level I'm not sure which link should I enter in Deep link to website.
If I enter my homepage URL then customers won't be directed to that product or how does this work!
Any help/suggestions would be appreciated
Deep Links are the ones that go to that specific product page. Deep Links also take a priority position when Facebook is transferring information, they'll contain complete data vs the homepage as a link will only receive very brief information through Facebook.
Tl;dr go with individual product pages