Neither Facebook Ad Support nor Shopify Support could help me.
I'm running ads for an e-commerce shop on Shopify. The Pixel is installed and doesn't track any errors.
I'm facing three issues:
(1) The purchase event doesn't track the value of the purchase (s. screenshot attached).
(2) The purchase event does track several purchases although only one item has been bought (s. screenshot 2 & 3)
(3) The product catalogue shows errors. It was sourced though Flexify. I can see the content IDs in the Flexify file and in the catalogue yet Facebook still shows errors. Why?
Link to the shop: https://fundamental.berlin/
Many thanks in advance!
I am not an expert in this but having some similar issues.
One thing I can see on your product page is that the pixel helper shows 3 events half way though the page load and then goes back to 1 and there is no information about the catalogue and product info in the pixel helper. It may be passing the info and then getting overwritten by other elements loading in the page.
How have you installed the pixel in your page? Did you just add the pixel ID in the Shopify admin area or have you installed it another way?
I should add that my Pixel Helper constantly shows errors of unmatched products in the catalogue, yet in the tracked events you can see it has tracked the view of that product BUT somewhat stupidly I can also see the same product in the Diagnostics part of the Facebook business manager as not being matched.
None of it makes any sense but I do have Shopify Level 2 Support working on this issue at the moment.