Had a pixel installed on my shopify store and up until recently it's performed very well, i'd say 90%+ of the time purchases./conversion events were captured accurately. However recently (in the last 2 weeks or so) the accuracy has gone down dramatically, sometimes 30-40% of purchases would not be recorded on ad manager. I haven't installed any new apps, the only difference I think may have an effect is that recently most of my orders have come through shoppay whereas previously its been through paypal. I don't think that would matter too much though?
I installed facebook pixel helper and did some test purchases, and the pixel fired normally, no error.
I asked around and some of my peers/mentors have recommended using trackify app. Has anyone else gone through a similar problem like this? any thoughts on solutions?
What's the URL of your site? Happy to take a look.