I had my first order but it seems like the FB Pixel is not working correctly. Shopify shows me a order value of $59.98 but in FB the purchase conversion value is $119.96, so it is the order value * 2.
Also the Website conversion value shows a value of $1,489.50 and I don't understand where FB gets this data from as I only had one order.
I have only setup the FB Pixel in the settings and haven't added any FB pixel codes to my templates. This is really annoying because I cannot optimize the campaigns on FB.
How can I solve that problem?
Are you using the new standard FB pixel done through the admin? If so, other store owners are having the problem too: https://ecommerce.shopify.com/c/ecommerce-marketing/t/new-shopify-facebook-pixel-intergration-342545