I installed facebook pixel on my store, this is what I did: copy and paste the pixel ID to Online store>Pixel ID.
I started running a purchase conversion based facebook compagin and it shows my pixel is recording all the visitors and activities right.
However, after one day,my facebook pixel activity shows that I only recorded one sale(which is right and the same as shopify), but my facebook campagin manager shows I had 9 conversions during this period.
Any one had the same problem before?
Thanks a lot.
Nick here from Shopify.
The facebook pixel tracks several events, such as sales, page views, and others. In your facebook campaign manager, all these count as conversions, however not all of them are sales. You'll have to be aware of this going forward, and differentiate actual sales from simply triggered pixels such as page view etc.
Hope this helps!