Facebook Retargeting - Audience Exclusion Question

MKrantz
Tourist
11 0 1
Working on a mid and lower funnel retargeting campaign and want to be sure to exclude properly. It makes senses that the mid funnel campaign should exclude bottom funnel audiences, but does the bottom funnel need to exclude mid funnel audiences?
 
People who initiated a checkout had to have been site visitors or engaged with us on Instagram at one point, so does excluding them in bottom funnel bring my audience to 0?
 
Mid Funnel:
  • Visited Instagram - In the Past 30 Days
  • Visited Facebook - In the Past 30 Days
  • Visited Orbit Baby Website - In the Past 30 Days
EXCLUDE:
  • Purchased - In the Past 180 Days
 
Bottom Funnel:
  • Added to Cart - In the Past 30 Days
  • Initiated Checkout - In the Past 30 Days
EXCLUDE:
  • Purchased - In the Past 180 Days
 
 
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