Hello,
We want to attribute conversion value when somebody adds a product to cart. These values are dynamic. Currency and price changes.
We have set up Facebook events through Google Tag Manager. How do we create a variable for the dynamic currency and price?
We have this template so far:
<script>
fbq('trackCustom', 'Button - add-to-cart',{
value:
currency:
});
</script>
Do we need to create a data layer for value and currency?
And how do we do so?
Please help
