Julie here from Shopify Support.
Facebook and Instagram video ads are a great way to boost customer engagement and can be incredibly effective in showcasing your product. In fact, Social Media Today has found that 90% of consumers say video can help them make buying decisions.
When it comes to creating video ads, there are a number of different tools you can use. One of the best ways to start making videos is with your phone camera since it’s low-investment. Video ads shot with a phone camera also tend to resonate more with customers, as this type of content feels more native to the social platforms and is more likely to drive engagement.
Once you've captured some footage with your phone camera, you can edit your video ad with a number of free tools, like Crello and Adobe Spark, both of which are quite popular. There's also an app in the Shopify App Store called Vizard - Instant Video Maker that you might be interested in. This app allows you to create videos from your products and automatically share them on your social media channels. It integrates with Facebook and Instagram Ads and will also give you the ability to add these videos directly on your product page. Facebook also has a tool in Ad Manager that converts still images into instant videos, giving you a variety of free video templates to choose from.
To learn more about creating video ads, I recommend checking out our blog post, "Facebook Creative That Converts: How (and When) to Use Different Ad Types". Not only does this blog post provide information and tips about Facebook video ads, but it also explores different types of ads you can run on Facebook, along with some great pointers. If you're a fan of podcasts, we also have an episode of our Shopify Masters podcast called, "The Art (and Science) of Facebook Video Ads That Work" I recommend listening to. In it, you'll get to learn from an e-commerce entrepreneur who has mastered the art of creating Facebook video ads. I think you'll find some pretty valuable advice in there.
I hope this helps! Let me know if you have any further questions.
Julie | Social Care @ Shopify
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